A GUIDE TO
SELLING YOUR HOME
Krystal Taveras
Real Estate Agent
krystal@thecuadragroup.com
786-502-0444
YOUR
SOUTH
FLORIDA
LISTING
AGENT
YOUR
SOUTH
FLORIDA
LISTING
AGENT
GET YOUR FREE
PROFESSIONAL EQUITY
ASSESSMENT REPORT
GET YOUR FREE
PROFESSIONAL EQUITY
ASSESSMENT REPORT
A Professional Equity Assessment Report (PEAR) is a custom evaluation
of your home’s cash value. By knowing what you currently owe on your mortgage and estimating the value of your home, we can determine your home’s approximate equity. This is a powerful tool to help you make confident decisions in your home selling process.
Example:
YOUR HOME’S PROFESSIONAL EQUITY ASSESSMENT REPORT
Estimated Home Value
$500,000
Mortgage Balance
$300,000
Equity Estimate
$200,000
HOW’S THE MARKET?
LET’S TAKE A LOOK
AT THE NUMBERS
10
HOMES SOLD LAST 6 MONTHS
Here is number of homes sold in your area in the last 6 months.
64%
HOMES SOLD OVER ASKING
Based on the closed transactions in the last 6 months this is the percentage of homes sold over asking price. This is why pricing is so important.
22
AVERAGE DAYS ON MARKET
This is the average of how many days homes in your area took to sell.
MY SELLING STRATEGY
Being a great real estate agent means knowing more than how to do the paperwork. My advanced marketing plan means the maximum amount of exposure for your home across the highest trafficked real estate listing websites.
By combining that with my expert knowledge of the local market, professional photography and my tireless showing strategy, I have an unbeatable game plan for selling homes.
WHY MARKETING MATTERS
60%
of buyers found their
home on the internet
75%
the percentage staged homes sell
faster than non-staged homes
47%
of homes listed with high quality
photos receive a higher asking price
DIGITAL
MARKETING
My digital marketing plan was created to give prospective buyers a complete online experience to maximize exposure and interest fast.
THE MOST EXPOSURE
I will put your home on multiple sites so we maximize interest across a variety of platforms.
PICTURE PERFECT
Professional photography and video will show off your home’s best side and entice prospective buyers
EMAIL NEWSLETTER
Your listing will be added to my email newsletter and sent to my list of 4,000 people
YOUR HOME’S
DIGITAL FOOTPRINT
Your home will appear on all the following top real estate search sites including:
Zillow.com
Realtor.com
Redfin.com
Trulia.com
MySouthFloridaListing.com
TheCuadraGroup.com
BUYER GUIDE
POSTCARD
ADDITIONAL MARKETING MATERIALS
Here’s a sample of some of my marketing materials
MY OPEN HOUSE STRATEGY
53%
of homebuyers attend open houses in their home search.
Open houses can be a powerful way to showcase your home to potential buyers.
Here are a couple ways I maximize my marketing to get more people in the door:
Direct Mail
Digital Marketing
Door Knocking
WHY PRICING RIGHT MATTERS
When it comes to pricing your home, setting it at or slightly below market value will increase the visibility of your listing and drive more buyers your way. This strategy actually increases the number of buyers who will see your home in their search process.
UNDER
MARKET
VALUE
OVER
Sits on market longer
Lost value
Deters potential buyers
Decreased buying power
Price drops can send the wrong message
Deters potential buyers because they think something is wrong
100%
CLIENT SATISFACTION
Results based on my
client survey.
21
DAYS ON MARKET
The average for this area
in the last 6 months.
15%
OVER LISTING
The average amount my homes
sell over listing price.
WHAT THIS MEANS FOR YOUR HOME
More exposure
More knowledge of market
More innovative marketing tactics
More interest from prospective buyers
A seamless selling experience
MY RECENT SALES
100%
Client Satisfaction
100%
Client Satisfaction
100%
Client Satisfaction
“
Professional and beyond efficient.
…Krystal went above and beyond to be detailed in her explanations and was available every time we needed her. …, thanks to her hard work, professionalism, dedication, and drive to get things done. Our family is thankful to have had such a great working experience with such a professional and transparent individual.
I highly recommend Krystal Taveras from Cuadra Group! She was always professional, available, quick to respond, and so patient with us! …She is a great communicator and she guided us through everything! She was on top of everything from start to finish. We are thankful for her!
“
CLIENT
TESTIMONIALS
Let’s talk Next steps
I’m sure you have questions.
I would love to talk with you about your equity estimate and discuss next steps in your home selling process.
THE HOME SELLING PROCESS
Each step of the homebuying process plays a crucial part in your selling experience. The right agent will help minimize the stress and maximize the price you get for your home in the shortest amount of time. Here’s how:
Step 5
Begin Showings
Flexible access is a key part of quickly selling a home. This means weekend open houses and private showings.
Step 6
Accept Offer
Once offers are received, your agent will help you negotiate price as well as requests for repairs and credits.
Step 2
Determine Price
You and your agent will look at the local market and help find the best asking price for your home.
Step 1
Hire an Agent
Finding the right agent means hiring an expert who helps
you navigate the selling process easily.
Step 4
Start Marketing
An excellent realtor will know how and where to market your house to get the most viewings possible.
Step 3
Prepare the House
It’s time to make your home look its absolute best before hitting the market-landscaping, cleaning & staging (if applicable).
MY
MISSION
To help families make powerful &
confident homebuying decisions.
A home is often the single most important (and largest) investment people make in their lifetime.
My goal is to make your experience as seamless and stress-free as possible so you can feel confident in your home selling decisions.
MY GUARANTEE
TO YOU
This page is my personal guarantee to you.
A guarantee you can count on.
I'm so committed to meeting your sales objectives in a professional and pleasing manner, that I am willing to put our guarantee in writing.
My Performance Guarantee.
I will develop a Property Marketing Plan that clearly spells out the methods I will use to promote your property to the widest-possible audience.
If I don’t act according to the agreed activities in the Plan, you may:
• Advise me that you aren't satisfied and ask for a revision of the Plan
-or-
• Cancel the Listing Agreement
______________________________ DATE
ABOUT ME
KRYSTAL TAVERAS
Hello, I’m Krystal. I was born in the Bronx, NY and have been living in Miami since 2006. I am a married mother of 2. And I am passionate about helping Homeowner’s like you feel confident and satisfied through the process of selling your home.
If you have any questions, please feel free to call me any time!
P: 786-502-0444
Email: krystal@thecuadragroup.com
8950 SW 74th CT Miami, FL, 33156